CEO, Founder, or Director? Choosing Your Title S12EP18
Identity Check: What Is Your Title?
Show Notes & Resources: When you start a business, the first thing you have to do is introduce yourself. But what title should follow your name? In this episode, Zulf explores the spectrum of professional identities, from the “Top Dog” CEO status to the hands-on “Founder” label.
We recap the essential milestones of Season 12 and discuss how January’s steady pace provides the perfect opportunity to audit your LinkedIn profile and professional documentation. Whether you’re a Director, a Consultant, or an Associate, your title sets the tone for your business relationships.
Director’s Note: “I asked my LinkedIn audience what to call myself because I wanted to know how they perceived my role. A title isn’t just a label; it’s a strategy.” Listen to the audio below.
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Defining the Roles
Listen to the Episode
Catch Season 12, Episode 18 on your preferred platform:
Listen Now on Podcast AppThe Identity Audit
Zulf breaks down the importance of professional naming.
Why Your Title Matters:
- Documentation: Ensuring your title matches your legal standing (Limited Company Director, etc.).
- LinkedIn Optimization: Using titles that your target audience recognizes and respects.
- Strategic Diversification: How your title supports new ventures, like product reviews or the “Hyping Tech” studio.
- Audience Clarity: Helping people find the right help by being clear about what you do.
Coach’s Summary: Don’t just pick a title because it sounds “cool.” Pick the one that helps your target audience understand exactly how you can solve their problems.
Sovereignty Toolbag
Resources for identity building:
- Hyping Tech Podcast: Check the Trusted Creators TikTok for live stream recaps.
- LinkedIn: The best place to poll your audience for professional feedback.
- ZulfTalks.com: Your resource hub for starting and scaling your business.
What’s Your Next Title?
Your journey from “Idea” to “Business” is unique. Join our mailing list for the “Founder’s Guide to Personal Branding.”
Get the Branding Guide →Episode Chapters
0:50 – The January “Steady Pace” update
1:24 – Studio Update: Hyping Tech & TikTok Live
2:08 – The challenge of finding the right audience
2:45 – Season 12 Journey Recap (Episodes 12-14)
3:18 – CEO vs. Founder vs. Managing Director
4:06 – The “Diary of a CEO” phenomenon
4:32 – Strategy: Managing day-to-day operations as a CEO
