How to Pivot Your Business and Career Lekky Ferry s11ep8
Pivoting in Business & Life
Is it okay to make changes? This is a touchy area. Many entrepreneurs believe that once they start, they must stay the course forever. But markets change, and your interests will evolve.
Today I’m joined by Lekky Ferry, whose progression is nothing short of fascinating. She moved from a receptionist role to a combat medic in the Army National Guard, before pivoting again into SEO writing and finally becoming a professional public speaker and instructor.
Director’s Note: We dive into the “Truth behind the Pivot.” Lekky shares how she navigated the binary beliefs of her multicultural family to find a path that was truly her own.
The Pivot Strategy
Choose Your Platform
Available on Apple Podcasts, Spotify, and all major platforms.
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Journey Insights
The National Guard & Resourcefulness
Lekky discusses joining the “Elite 1%” and how she used military resources to get free certifications, schooling, and entrepreneurship training. She proves that being in the right place is only half the battle; asking the right questions is the other half.
The Freelance Burnout
After two years of SEO writing and content marketing, Lekky faced the reality of the “Scattered Energy” of freelancing. She explains why she briefly returned to corporate life only to realize that telling everyone else’s story was suppressing her own.
Redefining Success
Using a powerful quote from Maya Angelou, Lekky concludes that success is liking who you are and what you do. Pivoting isn’t a failureit’s the courage to redefine success as you grow.
