How to Get The Attention You Deserve – Working for yourself s11ep11
Scaling Beyond Relationship Marketing
Is your business sustainable or just busy? Many micro-businesses fail because they spend all their time on one-on-one coffee meetings, hoping for a referral that never comes.
In this episode, I’m joined by Angel Tusseya 15x best-selling author and media expert. She explains how to pivot from one-to-one to “one-to-many” by leveraging podcasts, radio, and television to build a million-dollar brand.
Director’s Note: Angel’s “CPP” method for publishing books is a game-changer for anyone sitting on a mountain of un-used content.
Authority Building Strategies
Hear the Strategy
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Episode Highlights
From Broadcasting to Mentoring
Angel shares her transition from hosting four hours of daily radio in Denver to teaching entrepreneurs how to monetize their knowledge rather than their time.
The 90-Day Author Journey
We discuss why 80% of people want to write a book but less than 1% do. Angel breaks down how she published her 90th book in just 3 days as a test of her duplicatable system.
Publicity vs. Social Media
Why social media is for engagement with people who already know you, while publicity (press releases) is for being discovered by people who don’t. Learn the formula for a breakthrough news story.
