The scenario: you arrive in good time and ask for a preview of the shows lighting setup. Don’t panic, lighting is not always this bad, but… this show has no overhead lights on the runway at all. As photographers we need to be able to adapt quickly to conditions. How do you deal with capturing…
The ability to represent products in an exciting and creative manner is the only way of getting a full page feature in a magazine. You will need to consider the purpose of the product you’re selling and the: Size Colour Shape Brand Most photographers know the basics to good product photography, but progressively building up…
A good camera alone does not take good photographs, furthermore be it “Canon” or “Nikon” the brand has no relevance any more. These days there is not much between the two brands in terms of quality of images produced. I have shot with a basic Canon for a good chunk of my career. My first…
When you need to advertise to a wide customer base, poster design could be the most preferred method. A poster is a simple means to communicate a message concisely about a product or an event. Although we’re in a digital age, posters are print documents that are here to stay. If you are not sure how…
Product photography is all about accurately but attractively representing a product. The principal use is in catalogues and brochures, with a large proportion of product images being used in web advertising.
Event photography can be a big challenge for photographers but if you approach it in the right way your talent will sparkle. Commercial clients often require this type of coverage to effectively record significant events. You will be under an element of pressure from the client to document the highest level of quality while boosting their…
Moda Woman is one of the UK’s premier buying events for the womenswear sector. With a diverse selection of contemporary and mainstream women’s branded fashion it is a well-established and essential part of the UK trade show calendar each season.
Here flourishes the ultimate Aladdin’s Cave of exquisite materials and special effects – A Creative Campaign to boost sales on particular collections
